My name is Fan Xiao (肖凡). I am a Ph.D. Candidate in the School of Communication at Hong Kong Baptist University. I am also a part-time lecturer of the Programme of Master of Arts in Communication, BUN-HKBU United International College.

My research focuses on platform economy, Chinese online communities, and popular gender discourses. I have been conducting media ethnography on various platforms, including but not limited to BiliBili (B站), Diantao (点淘), and YouTube. Alongside an ethnographic approach to new media, I also subscribe to digital methods in making use of digital affordances to inspect flows of digital communication and interactions. My research explores the intersection of media studies and consumer culture. Specifically, I want to know how young people coordinate various consumption needs (practical, cultural, political) with digital media and how are social hegemonics (nationalism, patriarchy, heteronormativity) being questioned, deconstructed, and reconstructed in these processes.

I obtained my M.A. degree from the School of Journalism and Communication at The Chinese University of Hong Kong and a B.A. degree from the School of Journalism and Communication, Sun Yat-sen University. I have interned and worked in various roles in the Chinese media industry, including journalist, user researcher, SEO analyst, and new media operation.

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Research skills & language proficiency
Contact me: xiaofan [at]